Taking inspiration from the rich surroundings of the Gulf, Subha transforms a traditional piece used for centuries by men within the Arab world into a modern cultural accessory. Subha goes beyond its beautifully modern, simplistic designs and hand crafted threading, they are created using 100% sustainable processes utilising state of the art 3D printing and eco-friendly technology.

What does Subha mean? The literal translation is a concept that bounces between “beautiful” and “charm”
Commonly used during praying rituals and as worship loops, their simplicity and captivating beauty have turned them into a fashionable article’

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